JEANNE DAMAS: the founder of the label Rouje is the ultimate parisian

Jeanne Damas was born in 1992 and is the new icon of the so called “parisian style” and she’s defined as Jane Birkin’s heir; messy hair, plump lips and always with red lipstick on and a mysterious allure makes her one of the most interesting faces in French .

Her refined style , a bit shy but sensual at the same time and characterised by a vintage style is the symbol of femininity and it’s represented in her label Rouje started in 2016. Longuettes, blouses, blazers and obviously jeans (flared but tight) are the pieces the dominate Rouje ’s concept of fashion and even Jeanne’s own style; an effortlessly chic line, an easy style that reminds elegant women who crowd Paris’s buolevards, the concept is to be beautiful without (apparently) putting effort in it .

Rouje concept’s is freeness, they propose feminine pieces that want to accentuate the silhouettes it’s a brand made by women for those women who aren’t afraid to wear oversized clothes or to show cleavage, who wear skirt on the bicycle and denim to an elegant dinner, who put lipstick with fingers an use their style to express their personality and their smartness.

A bit garçon and a bit femme fatale , this is how Jeanne defines her own style that embodies to the idea of the “ file parisienne “ . Rouje just came out with a beauty line that perfectly blends delicacy and sensuality . As a good parisian Jeanne prefers classical lines and cut for her pieces that don’t follow the rules of fashion and propose a timeless sense of style; for these reasons Rouje is surely an high-hand brand but we can define it as accessible concerning the prices thanks to the origin of materials whites are all esteemed but all from France.

Rouje just came out with a beauty line that perfectly blends delicacy and sensuality. The beauty’s proposes especially lips products but it just came out a line completely dedicated to eyes which is composed by: eyelashes curler, rimmel and eyeliner. The. line has been presented on Instagram throught a serie of small films named ” Le Régard” and the main character is obviously Jeanne.

In September 2019 Jeanne opened “Chez Jeanne “, a cozy place in the heart of Paris nera the only “phisycal” shop from Rouje,where the it-girl wanted to mix her love for fashion and design with her first true love: food, a passion she received from the dad an ex restaurateur who Jeanne wanted to celebrate dedicating to him the restaurant.