Matthias Winkler is a post-avant-garde shoe brand that uses a sustainable shoe manufacturing process.
Starting from what you already have to build something new is the alternative vision to the brand’s concept of fashion.
Slowing down means creating less, but with more quality. How many times do we hear that everything is going faster and faster, and this is also good in some ways because you can get what you want in less time and above all with fewer resources.
But in these days when everything seems to have stopped, I realize how important empty moments are. Those where you stop and get bored as well, but it takes time to reflect and think.
The Berliner brand Matthias Winkler is just what it does: it takes its time. A time that had been snatched from us without our permission and where the designer creates a conscious way of designing, leaving the uncontrolled speed of the fashion system.
The brand’s shoes tell a post-apocalyptic scenario, where rustic and urban style meet. Materials such as rough leather, soft fur, tar or rubber, create camouflage pieces, beautiful and aesthetically pleasing.
His productions enhance the thought of being one with nature and restore value to local shoemakers and professionals who celebrate their trade and enjoy working in an environment that appreciates the value of their hard work.
In an increasingly standardized industrial context, Matthias goes against the current and makes us understand that even the small artisan realities, if moved by authentic ideals, can collect their redemption in our frenetic reality.
If you also think that uniqueness and attention to detail are the must–haves of the future, follow the history of the Berlin brand in the official instagram profile @matthias___winkler.
In this way, you will discover the value of waiting and the satisfaction of reaching a goal only with your own perhaps without necessarily having to press the accelerator pedal every time. Also because you know how to go fast you get there first, but alas you lose all the beauty of the road made to get there.
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