Jacquemus continues to keep the attention of his audience alive!
Anticipated by the campaign that featured the super sexy Kendall Jenner, the new La montagne collection this time is worn by Hawaiian women and has Hawaii itself as a backdrop.

The shots and settings are vaguely reminiscent of Gauguin‘s paintings. The dominant colors chosen for this shooting are the green of the leaves and the mountains, the brown color of the earth and the black of the volcanic rock typical of the archipelago.
The campaign called “Family Love” brings the viewer back to a familiar, warm dimension, under the banner of affection and the loving bond that one feels for loved ones.

Long, dark-haired women hold their children in their arms, children play together, boys hug and lovers kiss in a typically Hawaiian atmosphere. All adorned with Jacquemus dresses, first of all the flagship garment of the collection or the knitted crop top.
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This is not all about the “Family love” campaign that has aroused so much interest in a particular detail, namely the shoes worn by the models who are clearly of the Nike brand. The gossip about a possible collaboration between the French brand Jacquemus and Nike started about eight months ago, when Yoon Ahn (creative director of the AMBUSH brand) had published via Instagram a photograph with all the creative collaborators of Nike, such as Virgil Abloh, Travis Scott, La Rosalia, Drake and many others including Simone Porte Jacquemus.

Here, eight months later, we see Jcquemus models wearing the Nike Shox and the white Nike Air Series 6E and 6F.

Although the suspicions have been confirmed, no collaboration between Nike and Jacquemus has yet been officially announced, which is why we invite you to stay updated on our social channels and on the Wait Fashion website.
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The new Jacquemus campaign features the sensuality of Kendall Jenner
A mountain of color! The new collection FW 21-22 by Jacquemus
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