Jack Harlow stars in Tommy Hilfiger's new "Pass The Mic" campaign

Pass the Mic. This is the name of the new Tommy Hilfiger campaign which sees the presence of rapper Jack Harlow.

A campaign that has as its main purpose to send a very specific message: everyone has the potential and the power to change the world. It is therefore not a simple campaign aimed at advertising garments and products, this time Tommy Hilfiger has done much more.

“We are here to literally pass the microphone, first to selected voices and then to our global audience, in order to drive meaningful and lasting change. I am proud that our collection is represented by such an incredible and diverse group that shares their voice on our platform ”.

Hilfiger said. Thus the Fall 2021 collection is launched not only by the figure of Jack Harlow but by other stars such as Wizkid, Yara Shahidi, Anthony Ramos, Kim Soo-Hyun and DJ Cassidy, who are asked to deal with a specific topic. The rapper, for example, has touched that of commitment.

We cannot overlook the fact that each video of the campaign ends with the question ‘What do you have to say?’. The invitation from the designer and the various artists is to have our say, to express our thoughts freely and to do so by answering simple questions: ” What inspires you to make a difference? ”, ” What would you say if was the world listening? ” The responses, also sent via direct message to Tommy Hilfiger’s Instagram account to start a direct dialogue with the brand, underline the freedom we were talking about earlier.

Tommy Hilfiger’s campaign with Jack Harlow is committed to promoting the idea that everyone has the power to influence and change the world. The voices speak for themselves, the style holds the power and we must be encouraged to think about the future.

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Armida Manna

Laureata in Fashion Design presso la NABA di Milano. Affascinata dal mondo dello streetwear ,dalle contaminazioni di diversi stili capaci di generare ogni volta qualcosa di unico e dalla grafica. Credo che, nel mondo della moda come della scrittura, siano i dettagli a fare la differenza.