In recent days the fashion spotlight has been on the new Jacquemus campaign.
This is the ‘La Montagne‘ collection portrayed by Drew Vickers and presented in June for SS21/22. Between super hot pieces and references to the world of hiking, Simon Porte Jacquemus decides to create a campaign that aims to recreate ‘the abstraction of an escapist escape’.
Kendall Jenner attached to a climbing rope, with only a pair of fuchsia mules, socks and the new square it bag Le sac Ciuciu. This is the iconic image of the new campaign. If the intent of the collection was to focus attention on clothes, silhouettes and details by recreating a minimal set, we find the same inspiration in the shots by Drew Vickers. The model now peeps out of a hammock wearing hiking shoes, she is now portrayed firmly while she is wearing a black cardigan that closes just on the décolleté paired with a baseball cap. All images in which a strong sensuality prevails, which, as we know, is one of the hallmarks of the brand.
A simple but irreverent campaign that of Jacquemus with Kendall Jenner who was certainly not immune from dissent. The model too undressed, the makeup too natural as well as the wig. It was all this that created perplexity among the public who, as always, did not hesitate to comment on the instagram posts of the brand saying her opinion.
In the shots, the explosion of unprecedented sensuality that makes you talk. But you know, the important thing is that we talk about it!
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