UA HOVR™ Machina by Under Armour is pure technology

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THE U.S. BRAND PRESENTS A RUNNING SHOE TO BECOME THE BEST RUNNER ALWAYS

The UA HOVR ™ Machina from Under Armor is a running shoe. And much more. In fact, it combines the speed of a race shoe with the comfort of a long distance shoe. Is not enough? Then add to all this Form Coaching in real time, so you will be equipped with the tools necessary to achieve sporting goals in 2020.

In reality, all the shoes of the Under Armor 2020 suite, including the UA HOVR Machina, are digitally connected. This allows runners not only to track and analyze their runs, but also to get an unprecedented view of how they run.

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From February 1st the coach comes into play: a personalized function helps each runner not to disassemble technically in the middle of a race. In this way, a personalized guide is provided in real time, helping athletes to better manage the risk of injury and improve their performance.

Runners can also measure the foot’s angle of support and the time of contact with the ground, offered in a post training session analysis. This is useful to give them a deeper insight into their way of running.

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All these features are available with a simple and intuitive connection to MapMyRun, part of the largest digital wellness and fitness community in the world. In fact, it has 270 million users, all committed to improving sport and the athlete.

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