Can a t-shirt change the world? Matteo Ward abandons his career started in a fashion house to create its own t-shirt capable of rewriting the future of fashion. Together with his two friends Silvia Giovanardi and Victor Santiago, Ward wants to restore a sustainable voice in a brand that is not afraid to revolutionize the standardized and unethical canons of the textile industry. WRAD was born, a brand that reveals behind the scenes of the fashion system. We are often unaware of what can be hidden behind a simple shirt. We don’t ask ourselves questions and this is perhaps our biggest problem. Matteo with his brand wants to rewrite the history of our clothing. It offers us a new vision that is more aware and above all more attentive to environmental and human impacts. Her creations celebrate sustainable thinking, the spokesperson for a change that involves not only our lives, but also everything around us.
The WRAD brand thinks outside the fashion system and tells a strong and concrete message capable of restoring the right value to the objects that surround us. The shirts of the Graphi-tee collection are made with organic cotton and exploit the dyeing process of the fabrics with the graphite powder recovered from the waste of industrial production. This is not a simple organic cotton shirt, but a real revolution that exploits the potential of the regenerative economy. Graphi-tee becomes a success story, so much so that in July 2017 it won the prestigious RedDot Design Award “Best of the Best 2017” for sustainable innovation in the fashion sector.
More from Eco Brand
KUON: beautiful things remain beautiful
KUON is a Japanese brand created by Shinichiro Ishibashi. After the apprenticeship with an established tailor in Tokyo, the designer worked …
Eco and Cool. Wait Fashion presents: the blog Impercfect Idealist and the brands Stan Clothing e An Erin
Here we are again with a new appointment with Eco and Cool, the column that teaches you how to be …
Eco and Cool: Wait Fahion presents the brands: BEEN London, Kings of Indigo and Left Edit.
Wait presents... cool and eco-friendly brands that respect the environment and follow the latest trends. One of the main problems in …