We want to be beautiful at all costs… but beautiful for whom? For the partner, for us, for the neighbor, for the pizzaboy that we run into every Sunday evening?
Being beautiful in life, at least for the first time, makes things easier let’s face it. Beauty is equal to good since the time of the Greeks. Perhaps this is why the idea of taking care of its external appearance at all costs is also born with man, resorting to every means at his disposal.
One of the first means, used since ancient times to remedy our imperfections, is one of the best friends of women, and not only: makeup. Whether it is a veil or a mask smoothed with the tools of a house painter, make-up has become the best ally to hide the imperfections of our face.
A mask that makes us gain confidence and that improves (this is all to be seen) our appearance. You will be surprised to discover that the history of make-up takes hold in ancient Egypt thanks to the men, priests who used it to celebrate religious services. Their desire for beauty had a spiritual meaning, in fact considered shield and protection from evil.
The Egyptians, true lovers of cosmetics, used lipstick as a symbol of power and social status, without linking it to the idea of femininity. Makeup was a means of identifying a role and, today as then, as well as fulfilling an aesthetic function, makeup is also a way to stand out, to tell about oneself and one’s personality.
Today makeup is linked to the idea of beauty and aesthetic perfection. So according to this perspective, being beautiful means being made up and hidden by a more or less light layer of make up. If we are not perfect it doesn’t matter … there is the world of cosmetics that will make us perfect.
You will be surprised whether or not you know that nothing is done about perfection today. We all understood that certain aesthetic canons are not only unattainable but also fake and unreal. Today we fight against perfectionism and the pretense of becoming someone who can never be.
Today we all (some more, some less) have opened our eyes to reality. We understand that behind a smooth and very smooth skin there is a world of details that you must be proud of. Those details that make us unique.
If you think about it, it is precisely those small defects in our skin that affect other people. A face covered in freckles is certainly more interesting and distinctive. A pearl white skin will always stand out among the orange foundation masks.
The instagram @v93oo account seems to be heading in this direction, in this trend that also celebrates diversity in social networks. A profile managed by Mushtaq that challenges traditional ideas about what it means to be beautiful.
In the profile feed, makeup is no longer used as an anti-imperfection mask, but on the contrary it becomes a creative means of exploring the different and the unexpected.
“My relationship with makeup was toxic, I used it as a cover. I loved wearing makeup so much, but I started hating the way it made me feel, and I was totally insecure without it. For me, makeup was everything”.
These are the words of Mushtaq who with the instagram profile v93oo decides to revolutionize the use of an anti-perfect make-up. A trick that undermines the idea of perfection and that is expressed in a face in always different and creative ways.
A makeup account that rejects the idea of perfect makeup. That’s what v93oo is. With the photos posted in the profile he wants to show that beauty belongs to everyone. He wants to show that makeup can truly become an expression of your personality and who you are, without hiding the most characteristic features of each face.
The idea of appearance as a way of presenting oneself to the world is therefore undermined. Being there rather than appearing. This is v93oo’s vision. A vision that we should all make our own.
Discover also FANTABODY: the brand that celebrates the body of women!
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