In the last few hours, a brand new link has appeared in the Gucci Beauty bio IG!
The link refers to a 3D game specifically designed for the promotion of mascara Obscur, the latest line Gucci Beauty.
The name of the video game is Gucci Mascara Hunt.
A fancy and witty idea to advertise entertaining, so to speak… interactive!
It is no coincidence that it is Gucci to promote an initiative like this and everything, from the graphics of the game to product placement, seems to be perfect.
The goal of the player is to catch as much mascara as possible in the shortest time possible, directing a ball.
The score goes up if you take an Obscur mascara and it goes down when you stumble over obstacles.
You can find it at this link.
If you liked this article, you can’t absolutely miss the filter made by the artist Damien Hirst for Snapchat!
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