The phygital edition of Copenhagen Fashion Week ended a few days ago. The events took place from February 1 to 5 and CEO Cecilie Thorsmark gave a talk about the impact of fashion media events.
This year, the global pandemic has certainly slowed down the system and canceled the 90% of consequent physical events, but this isn’t the only reason why the director of CFW, has announced that she wants to reduce the environmental impact of the fashion week of the 50% by next year. Despite the dedication that Danish brands have already put in place in their production processes, they can still be used to stick to a sustainable rules to participate in the 2023 edition, for example: don’t destroy unsold clothes, use a minimum of the 50% of certified organic or recycled fabrics, as well as protecting workers.
But, as just mentioned, there are good intentions, since 50% of Danish brands including Baum und Pferdgarten, Ganni, Stile Goya and House of Dagmar, have long since implemented eco-sustainable strategies, aimed at obtaining even better results in the future. The other 50% of brands, on the other hand, have already to define “perfectly” a green plan, said Eva Kruse, CEO of the Global Fashion Agenda and founder of the Copenhagen Fashion Summit. Instead, Cecilie Thormark concluded saying, “If we truly want to have a global impact on the fashion industry, then CFW is not enough. We need other fashion weeks and other big industry platforms to follow suit as well.”
Thus, waiting for news and above all, to know whether the other fashion weeks will implement this change, let’s take a look at the green news of this edition.
Baum und Pferdgarten
House of Dagmar
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