Young N Sang : South Korean sustainable "couture"

Streetwear upcycling directly from South Korea

We have known for a long time now that the real pole of commercial attraction for the fashion industry is no longer Europe or the United States, but Asia. Not only is it the continent with an incomparable purchasing power but it is a breeding ground for creative, brilliant and avant-garde minds.

In particular, it is South Korea that has a particular focus on streetwear. This nation is not only news for the whims of the neighbor Kim Jong-un but is entering fully among the fashion-friendly nations to keep an eye on.

Inspired by the looks of the street, they are increasingly making people talk about themselves, they know they are the future and they are not afraid to work hard to achieve their goals.

Among the many South Korean brands capable of capturing attention there is certainly Young N Sang

The couple of fashion designers Youngshin and Sanglim , both graduates of the Savannah College of Art and Design in the United States, appear for the first time in the 2018 with an extremely experimental brand.

By recovering the fabrics from the waste of local companies or from unused items, the brand focuses its research on upcycling .

A dynamic streetwear line was born that arouses international attention and, in a very short time, the brand evolves and develops awareness.

“We worked a lot on our style but above all on which materials to use. At the moment each fabric used in the collection comes directly from our country to limit any type of unnecessary transport; we don’t see it as a limit but as a new challenge. “

The result is an eccentric sustainable couture where each garment and workmanship are unique, unrepeatable.

The two South Korean designers have worked hard to recognize their innovative style, managing to enter the ranking of the most eco-sustainable emerging brands on the planet drawn up by Vogue .

Young N Sang is based on experimental manufacturing and sustainability ility and presents sustainable collections from 2018.

In their first collection, “ WING IT “, the brand focused on the innovative skills of the patchworking technique. Dresses with a new ideal of aesthetics given by the richness of patchwork .

For the Spring / Summer 2020 season, presented during the London Fashion Week, the collection bears the name of “ STREET VENDORS “.

The title evokes the memory, for those who have had the opportunity to go there, of street vendors who swarm the busy streets of taxis and bicycles in Asian cities.

And this is exactly the intent of Young N Sang, a collection inspired by the clothing of South Korean hawkers fused with traditional garments with a contemporary streetwear aesthetic .

The classic style of dress pants is combined with elements of cargo pants, giving life to two-tone wide pants cleverly combined with an oversized blue jacket with a Chanel flavor.

To complete the lookbook of the SS20 collection there is a selection of accessories such as apparently modular necklaces, green and blue carabiners add a utilitarian touch together with the presence of belt bags as a function of belts.

The futuristic-style shoe covers give the outfit great modernity and allow the viewer to question the why of certain choices. Exactly what the great fashion creators do.

The entire collection highlights the great skill in hand weaving and in the harmony of the prints, made entirely in the brand’s atelier in Seoul .

For the two designers Young N Sang is more than a fashion project, it is a culture . They abolish the categorization of their creations in the fashion sector, in the future they have collaborations that go well beyond the world of fashion.

Young N Sang is the emblem of what we can categorize as “ brand to keep an eye on “, certain that these two collections are the starters of a long wedding lunch.

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Viola Marchesi

Viaggiatrice e aspirante fashion designer. La creatività e il mio spirito libero sono ciò che meglio caratterizza il mio essere, un concentrato di positive vibes. Ho iniziato a scrivere quasi per gioco ma ho scoperto che mi piace più del previsto.