Often many Italian brands debut with a great collection, but then they often struggle to re-confirm, season after season with quality products and a clear, coherent identity.
Just over a year ago we reported Why Not Brand, and today we get our hands on preview shooting of the new collection pe 2017, which will reach in short the best Italian and European stores.
The positive impression is more than confirmed, there are large pieces, there is a brand that is building its identity season after season and that can evolve naturally. And from Italy in fact, it is becoming known even in the world.
Why Not Brand remains a mark from the street-rock flavor, with a spirited collection but which never needs to shout too much to show quality.
The denim and the pants with aggressive processing, washing and breaks remain a staple, also reconfirm the leather jackets, Perfecto style. Come new colors, such as pink and bright yellow, that breaks for a moment the alternation of blacks and natural colors. Sweatshirts and t-shirts have written clean and small, as the most attentive brand are proposing.
Knitwear, with details, broken and stains is another product that characterizes Why Not Brand and few around they do so well.
Our favorite piece? The suede bomber jacket. Clean but damn beautiful and effective. If the bomber now at least two years it has become a must-have item for our wardrobe, Why Not the Brand re-thinks it in his own way: with suede which often makes use of, and turns it, in our opinion, the must-have of itss new collection.
Official site: www.whynotbrand.com
Facebook: www.facebook.com/whynotbranditalia/
Instagram: www.instagram.com/whynotbrand/
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