Smartness Lab is an emerging Italian brand, based in Florence, which season after season grows and demonstrated its ability to evolve and have their say. Only a handful of seasons ago Smartness occurred at Pitti (today is the fifth appearance) and thanks to the power of the graphics on simple t-shirt has become known and appreciated. Today the brand has expanded, going to create collections increasingly complex and important.
Even at this Pitti the brand does not deny its DNA, its origins, with a number of t-shirt in allover prints, digital, or handmade by screen printing. In the stand there was a ‘live installation to show the method of processing manual for the creation of a piece at a time.
Alongside these shirts Smartness has created two new lines: on the one hand a series of vintage-inspired pieces like shirts Korean military touch and where features a range of denim garments: shirts, jeans vests with the sleeves torn and jackets that exude a taste made in Italy thanks to vintage and bleaching treatments. A taste experience that we really enjoyed. These pieces are flanked perfectly to a variety of t-shirts that are based on collegiate style: simple written as TOP GUN and VIRTUS 80 of round neck t-shirts with a decidedly retro-vintage.
In addition, a new package: made of t-shirts and bomber fleece where the taste of embroidery and patch becomes the protagonist.
A growing brand.
Official website www.smartnesslab.com
Official Facebook page.
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