USHBAG. THE "SOCIAL" BACKPACK

There are many ingredients that a brand must have to make itself a name in the industry, to be successful. Knowledge of the market, a good nose for the trend of the moment, know how and, last but extremely important, a lot of creativity. Ushbag, Milan brand was born in 2013 from an idea of the designers Massimiliano Di Domenico and Riccardo Rivolta, it seems to have all it takes to find its place in the fashion industry.

We all have a backpack worn at least once in life. One can say that this accessory has experienced, witnessed, the evolution of the times and of the personal history of the wearer. For school you enter in it some books, the diary and, at most, a snack, for work, more and more oriented towards a liquid world without horizons, sees instead add the computer, the tablet and the smartphone. And that’s where Ushbag makes his appearance. Only what you need in the present. After all Chris McCandless, mostly known as Alex Supertramp’s “Into the Wild” character directed by Sean Penn with a talented Emile Hirsch, wrote: << a man should own only what you can carry in a backpack at a run >> .

These backpacks are designed for millenials, for those who live, work, create and study in the cities moving and traveling. The hyper connectivity within a traditional accessory. And, from this, it is made all the production. The materials are of high quality and, at the structural level there is a closing system with vertical zip which is added to straps of cotton rope which, thanks to three of weight distribution points, not only avoid the annoying sensation on cutting shoulders but do not slip and ensure the portability of the backpack even during outdoor adventures. The details, made of leather, and very fashionable colors make up the other essential elements. Another example of made in Italy.

There are two collections made by designers: the Bright dedicated to all lovers of travel and featuring colors inspired by the world of nature, and the Forward which is instead designed to dress those who live the city to the rhythm of social networks, with a more sober palette includes shades such as brown, black, blue and finally burgundy.

Ushbag is a young company, which is creeping in the offer, more and more saturated, these accessories very much in vogue nowadays. It will be interesting to see how the brand will respond when, just as it happens, the packs will no longer be on the lips and the shoulders of all. Fashion is this, an endless up and down where the winner is the one who manages to stay balanced.

ushbag.com

ph courtesy: press office