High luxury fashion and basket. Two isolated and apparently incompatible worlds, less so recently, or at least this seems to be true for Gucci, which on the occasion of its centenary decided to get involved between heritage and eclectic experimentation, taking the field with an innovative sneaker inspired by the New York basketball scene of the 90s.
The new silhouette is part of the new footwear line, part of the recent “Overture Of Something That Never Ended” collection, on the occasion of which the new Gucci-vegan material “Demetra” was introduced, an ecological and renewable leather, used just as a fabric integral part of the upper of the new sneakers.
“In the year of our centenary, Demetra represents the meeting point between our vision of beauty and quality and our desire to innovate. A new material that, starting from our skills and know-how, contributes to the development of an innovative future. With Demetra, we provide our industry with an alternative material, easily scalable and more sustainable, which also responds to the demand for animal-free solutions ”, said CEO Marco Bizzarri.
Thus, while the remaining silhouettes of the new collection remained confined to the stylistic schemes of the brand, the Gucci Basket silhouette was the only one to surprise; a predictable fact, since it is still the craftsman and creative director of Gucci Alessandro Michele that we are talking about, with whom amazement is certainly on the agenda.
The Gucci Basket line silhouettes, already available on the website in four colorways, show off a laced and playful look for three of the four models presented with colors ranging from olive green, to orange, to mustard yellow, and a minimal white/light blue style for the fourth proposal. All sneakers are slightly marked by a retro look, with the aim of emulating the self-expression of aesthetics on the pitch. As already mentioned, the structure is mainly made of Demetra material and rubber inserts. The vegan leather is created with the same processes used for tanning, but more flexible and soft than animal skin and more resistant, too.
Discover the new models here.
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