The brand is hoisted so high at this point that might serve a positioning problem in our country.
Probably no more suitable for pure streetwear containers, if not particularly sophisticated , it is a product for high-fashion and avant-garde spaces , alas now just in Italy ready to welcome young designers if not the usual label or the vaunted names.
I open a small parenthesis , a reflection that going on in my head these days , and that perhaps deserves a better more about it later . This is the fundamental importance of the place in which a project is born .
I thought that a project with Saturdays Surf NYC , with a clean line but no flash of genius from the point of view of the product , created for young trendsetters in New York who go to surf the weekend, he was born in Varazze probably would spread wildfire to Celle Ligure and perhaps would have reached ‘ even ‘ Savona. Finish.
Looking Peb , flanked to one trumpeted Surface To Air (man ) , I would say that the Italian brand has in a higher creativeness . I think of other projects that have their roots in the urban but have evolved as a street-fashion high-end : Wood Wood , April 77 , Han , Brooklyn We Go Hard . I think Peb has in itself, in terms of design , something more than a lot of these , but the cultural context , the world where it’s rooted is able to turn a good project into a international cult if your voice comes from New York or from Paris. The best shops welcome you and became a showcase to you and megaphone on medias and the net, giving rise to a tom-tom among them, and what is good is exalted as exceptional.
Even talking about streetwear and hip hop , the concept is the same: if your project breaks , you can find your jersey worn by Jay -Z instead to Emis Killa and the brand takes flight international rather than national .
Besides, I read in a recent interview that a phenomenon such as Marcelo Burlon , explained that he had know the ‘ provincialism of Milan ‘ where , in the end , it took him 15 years to really emerge . And then he still had to go out and live in New York where other important wires were connected .
Change this situation ? There must develop a bit of factors. From the right stores , culture and opens more attention abroad about our designers outside of the haute couture catwalks .
And so what about to Peb ? The product is so good that deserves the best right away. If they will go ahead on this road , in the end , however , the class says. Maybe it takes 15 years longer than expected, however . Let’s hope not .
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