Off-White doesn’t miss a beat. That’s right, the brand directed by the young Virgil Abloh has recently revealed the new collaboration with the historic Tuscan brand Ginori 1735.
The collection, born from the combination of these two diametrically opposed brands, has been presented for the first time on 4 September 2021, on the occasion of the start of Milan Design Week, in the Off white store in Milan in via Bigli 2.
The combination of tradition and innovation is the strong point of this partnership, which will probably last throughout 2022.
Ginori has recreated on this occasion a set of dinner plates, a serving dish and a set of tea pots from the “Antica Doccia” line, revisited by Virgil Abloh who breaks with the past by decorating the pieces with typical street art writings and symbols.
Virgil in fact states that The meeting between the modernity of a logo and graffiti art combined with the unmistakable Ginori 1735 heritage is the demonstration that good design can live forever.
The young designer of Ghanaian origin has updated the Ginori 1735 brand making it a luxury product, with a more sober and youthful tone, suitable for any type of residence.
The Off white c/o Ginori 1735 line is available in the online stores of Off White and Ginori1735 or in some physical Off White stores and in the Ginori 1735 Flagship store in Milan.
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