Off White is the brand created by Virgil Abloh: designer, stylist and DJ. Former collaborator and right arm of Kanye, Virgil is born American but true globe-trotter.
Off White is one of those brands that today are creating really a bridge between streetwear and high fashion. Create it, this bridge, with prices far from those popular streetwear, they do it with location and space where the products are sold, a far cry from the classic street-shop. They do think the collection with a taste conceptual and design far from streetwear but near to high fashion, although materials and forms have their roots in the street. The main features of the collections are in fact t-shirts and hoodies, which is flanked jackets, denim jackets, classic cargo pants and an entire sample matrix street.
Off White it is in some ways unique, with the square grid of rows and the font that appears on the back or on the sleeves of the garments. A collection that starts classically black and white but gradually turns colored. This season turns white due to washing blurred transforming the canvas in a more complex fabric made of light colored shades. Photo via Ssense.
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