The story of this pant, or rather of how I met this brand called NUMB is a very personal story. Linked to a journey. We have to do a little flashback, only a few weeks when I went in Puglia, find a close friend and visit his shops.
As soon as I arrived in Trani, Marco welcomed me, wearing trousers, which was noted for originality to simplicity. The gabardine fabric, an elastic waist with a colorful rope, low crotch but not too much, and a couple of lapels leting me view a cheerful striped socks. Thus, professional bias, only just after a greeting, the first thing that came to ask him was: ‘What pants is it?‘ Numb! fast and safe response from Mark.
Excuse ignorance – I answered – But I do not know the brand. You sell them in your shops? asked him.
The answer. I sell them? stra-sell them. Look, it’s a real little phenomenon. Anyone sees them, they want to try. And anyone who tries them, buy them. We sell 5 to 10 a day. And it has long been an interest I had not seen so on a pant.
And while saying this he showed a series of scenographically trousers hung with hooks, along a wall of raw stones. Denim and gabardine of many colors.
To see them so I tried the feeling that you rarely feel in front of potential phenomena. And so I wanted to try it. And once I tried it I wanted to buy 3 pairs of different colors.
From there, I did give the contact with the manufacturer, which is in Rimini, for more information. I had a long talk with the owners of the brand, knowing Wait, but probably overwhelmed by my enthusiasm, I was commissioned the shoot we have achieved. Not only that: they decided to enter our online showroom Wait Order..
Numb, if I had to make a ‘claim’ I call it a new kind of pants. There is nothing revolutionary in a world where we have seen everything, and certainly the pants with elastic waist. Yet after the jogger pants Numb trend creates a product that is in fine balance between classic and streetwear. Absolutely versatile and transversal pants. Trousers that will look finewith a lace-shoe and a linen shirt, for an elegant dinner by the sea but also with a typically streetwear look, worn with an oversized t-shirt and a pair of Vanst. And then, of is a simple but nice product: Italian design, Italian fabrics, Italian manufacture. It’s not 100% made in Italy, but even 300% made in Italy, as I would define it.
a product that is in fine balance between classic and streetwear.
And the last decisive news: with a retail price of just 69 € I’m willing to bet that we are faced with a real best-seller.
A bit ‘bohemian and a little’ streetwear: that’s how we wanted to present it in this shooting and that’s how you find it today on our Wait Order..showroom. The collection focused on trousers is enhanced with a number of pieces from the non-trivial taste, such as t-shirts and work shirts-jackets in denim or military fabric.
And for those wanted to buy Numb, today it is also available on Superfly Deluxe, shop online and in a series of super-select stores of which we will provide soon the updated list.
For more information, here is the official Facebook page of the brand.
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