Mark Twain wrote: “The two most important days of life are those in which you were born and the one in which you understand why”. And it seems that Marta Martino understood it in 2013, when she inaugurated her career as a fashion designer. From that year many things have happened: first of all she has expanded her line of women’s clothing to more avant-garde materials and constructions, she then inaugurated a collaboration with the jewelery brand Peruffo and, in the end, she made her first bridal collection in 2016. All with two unique constants: experimentation and constancy. Creativity is not enough to establish yourself in the fashion world. Concept, the latter, apparently obvious, but not at all.
The 2018 spring-summer collection of the Venetian designer marks the end of a path, the one inaugurated seven years ago. The figure recalls both sacred and profane elements: the seven days of Creation for believers, the days of the week, as well as the years in which, regularly, the cells of the human body are renewed. And it is precisely this number, the “seven”, that was chosen by Martino as a symbol of an important rebirth, of a new world, but mindful of the precedent from which it draws all the teachings. At the end, revolutions are this: think of history as a line (apparently) straight and infinite that, suddenly, changes course but preserving the same source, the same origin. It is a cycle that ends and opens another.
And if Seven is the name chosen to define the new women’s proposals, there are three colors that will be worn: red, white and black. A triptych, inspiring moments that are common to most people during their lives: sex, love, oxygen, intimacy … Shapes are not far from the designer, rather they could be considered a tribute to these years, characterized by a growing study of materials and craftsmanship skills combined with the most innovative techniques. Marta Martino’s summer femme is a warrior, whose armor is given by fabrics such as vinyl, cady, cotton, lace and double jersey, placed on an abstract, almost fairy, structure, whose ethereal air is given by unconventional geometries and graphic drawings and games of lengths.
It has been said that one of the typical features of the designer’s aesthetics is creativity. For this reason, she decided to call to freely capture her clothes in photo shoots three artists such as Andrea Maino, who portrayed the black clothes, Arianna Lago to emphasize the choices in white and, finally, Claudia Pasanisi who translated the red like a mysterious, deep color. All elements that make us think of a future for Marta Martino not only in the name of a personal and alternative fashion to current customs, but also in an increasingly lively and fruitful relationship with other arts, in order to offer this world a function more serious and busy. Two aspects that, at least according to what emerges on the surface, we are losing sight.
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