Today we had the pleasure of having a stimulating chat with a fashion promise in Italy: Cristiana Marchi.
She is many things, a creative director, the co-founder of a women’s project called “Open Wardrobe” and a fashion influencer with a strong and distinctive taste.
But let’s get to know her even better…
Hello Cristiana, thank you for accepting our proposal…let’s get to know each other better, would you like to tell us about your background?
Hello guys! thanks to you for the proposal.My background as a creative director and as a designer comes from different areas of design. I started by graduating in Interior design and studying fashion design, I worked in fashion as a creative but also as a commercial maturing a defined and well-studied imprint. Until I arrived at the communications agency where I could fully express my experiences.
The consistent and linear aesthetics of your IG profile are striking. How would you define your style and what is aesthetics for you?
I’m spontaneous, so much to seem raw: I can wear a Victorian lace dress and a tailored jacket, but I’m not “built”, I like it. I love to dress in very simple clothes and find vintage pieces, and my jewels have a thousand latitudes, especially those of Morocco. Aesthetics is the filter through which I observe and live what surrounds me. My IG profile, although it remains superficial compared to my person, fully represents the order and linearity of my aesthetics.
A personal question: what could you never give up in your wardrobe? Why?
My black tabi, are that accessory that closes my looks to perfection! You know that something that makes you say, here we are! Here, they are to me!
You work for Studio Latte Più, would you like to explain what it is and what you do?
Studio Latte plus is a team of young creatives, designers and free thinkers! A communication agency focused on the study of the corporate identity of the brands. I work, together with the team, in the artistic direction of photo shoots and mainly social networks. I study together with the client the best image that represents them and the digital strategies to make them emerge.
What is the most important thing in your job as creative director?
The decisive thing is to be able to create an image tailored to the brands, declining my aesthetics to the canons of the customer, its target and the market.
Which are the high fashion brands that inspire you and which is closer to your style?
Maison Margiela, Dries van Noten, Comme Des Garcons, Jil Sander have always had a great influence on me, they inspired me for having done their work independently. The brands to which I feel closest not only for their style but for the work on their image are: Lemaire, Acne Studios, Loewe, Marine Serre, Paloma Wool, Cecilie Bahnsen, Kwaidan Editions, Priscavera. I like to see how young brands take really interesting creative paths.
Open Wardrobe: a women’s project of which you are co-founder. How did this idea come about?
Open Wardrobe was born from the need to create, more than an event, an experience that can enclose our passions and those of many other women, one above all that of fashion. We have joined stylists, designers, stylists, photographers, artists who together with us have exhibited their wardrobe creating a vintage market with really sought-after pieces!
How important is your team? What are the projects you are most proud of?
Our friendship is the soul of Open Wardrobe. Gloria, Bianca, Silvia and Eleonora brought their passion, their work and their creativity into this common project. Our work starts from the research, from the location to the exhibitor to the special guests. Each event is unique, difficult to choose… Maybe the events we are most fond of are the events that have always accompanied us, the Ow at the summer cinema during the screenings of the film under the stars, and the Christmas editions in the clubs of the heart of Modena, are really magical atmospheres.
This has been a difficult year, how things have changed and what are your plans for the future of Open Wardrobe?
This year leaves us with the awareness that Ow is not just a market, but a common experience, made of meetings and emotions. We asked ourselves how to evolve in the face of all this and the only certainty was to want to keep this experience 100%. We are working on new projects that will bring Open Wardrobe into an increasingly concrete dimension.
One last question before saying goodbye: if I could give advice to all the girls… what are the three essential garments or accessories in 2021?
A piece from the first Prada collection designed by Miuccia Prada in collaboration with Raf Simons, bralette and something pink!
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If you liked this article give a look also at our interview with Licia Florio.
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