Dior Haute Couture this year is presented with the video of an exceptional director: Matteo Garrone.
Dream dresses immersed in an equally dreamy atmosphere, in perfect line with the cinematic style of the director of Pinocchio, Gomorrah and Dogman.
When I saw Pinocchio by Matteo Garrone with Roberto Benigni, I fell hopelessly in love.
Dior’s fashion film is very reminiscent of the film both from the point of view of photography and from the point of view of the “climate“, so dreamlike.
“Surrealist images manage to make visible what is in itself invisible. I am intrigued by the mystery and magic, which also offer a way to exorcise death and uncertainty of the future” – confides Maria Grazia Chiuri talking about her haute couture collection fall-winter 2020-2021.
The video begins at Dior’s historic headquarters on Avenue Montaigne in Paris where a group of seamstresses is creating the Haute Couture collection on miniature mannequins.
The couture dresses worn by these small dolls are placed in a princely trunk (representing the facade of the historic building Dior) and transported by two Garçons in an enchanted forest…
The trunk will constitute, for the entire duration of the fashion film, the mystical object; and the characters will look at it with amazement, as if it contained a treasure of inestimable value.
And it is indeed so…the treasure is the clothes made by hand by the expert seamstresses of Dior.
Maria Grazia Chiuri, in wanting to make clothes of the size of small poupée de mode, was inspired by the Théâtre de la Mode, an itinerant exhibition that took place in the first post-war period.
15 designers in 1945 carried around America and Europe their collections, but on smaller mannequins, given the lack of materials.
To inhabit the enchanted forest there are nymphs, mermaids, fauns, … a series of characters belonging to Greek mythology!
Among these stand out Philemon and Bauci, the two lovers transformed by Zeus into trees to be able to love each other forever and the beautiful young Narcissus that is reflected in the crystal clear water of a stream.
Matteo Garrone claims to have always loved fairy tales, but that with this work for Maria Grazia Chiuri has reached the origins of the story “the myth“.
Undisputed protagonists remain however the clothes!
A total of 37 were created for this collection and are inspired by five surrealist artists: Lee Miller, Dorothea Tanning, Leonora Carrington, Dora Maar and Jacqueline Lamba.
The theme of surrealism is linked to the environment described in the video that announced the collection, which remains for this imbued with a strong and deep meaning.
In a period of profound uncertainty about the future, Dior gave us a moment of pure art and magic.
If you liked this article, you can not miss Dolce & Gabbana Haute Couture 2020!
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