Carhartt WIP's new FW21 campaign is a photo painting

Dear Wait readers, today we take you to an art exhibition. That art that knows how to express itself not only through painting but also through fashion and photography. Three hyper-realistic oil on canvas works seem to make us relive that famous Renaissance period, as if the great master Caravaggio had come back to life to give us once again the magic of his brushstrokes.

Yet this is not the case because the truth is that this time the exhibition features Carhartt WIP‘s new Fall Winter 2021 campaign created by London artist Lucas Price.

In the first painting, fashion joins still life. The scarlet red of two poppies contrasts with the rust of the workwear-style arctic coat, the delicacy of the petals against the roughness of the jacket. Clearly evident is the iconic Carhartt WIP logo that almost seems to be able to touch it.

The second work, on the other hand, depicts a body in dim light lying on a carpet. Only the vivid red of the quilted jacket combined with double knee trousers is illuminated. And finally the last canvas that breaks down every temporal division with a sweatshirt and a pearl thread, as if the two elements belonged to the same era.

So much is the realism that a single glance would not be enough to notice the myriad of details: from the body of the textures and folds to the roughness of the fabrics, from every shadow to every glare of light. Paintings that look like photos. That same photograph that immortalizes each work inside an industrial space between packaging, trolleys and wooden crates marked with the words “FRAGILE”. Nothing casual, but certainly a veiled message that wants us to reflect on the commodification of works of art in galleries.

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Posted By

Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.