Karl Heinz Muller ingenious founder and owner of Bread and Butter has become accustomed to the twists and turn around.
After the announcement, during its June edition, the fair will be moved to Barcelona for the winter stage in January, comes the denial.
At a time of economic uncertainty for companies confirms the well-oiled Berlin January 19 to 21.
Yet it seemed an interesting move: in one fell swoop of Bread and Butter tried to shake off the competitions of the other trade show in Berlin, have multiplied enormously and that inevitably had eroded the public and exhibitors (Premium, Panorama, Bright, Seek, Capsule etc.) by bringing back a destination has already been tried in the past. A goal that seemed above all very welcome to visitors to the north, happy to meet with milder temperatures and frequent visitors in recent years, a bit ‘tired of the German capital.
Recently, another revolutionary move and a bit ‘risky was canceled after its launch. This was the idea of extending the show for 2 more days to accommodate the audience of non-specialists. A similar formula at the Salone del Mobile, which has always hosted in the early days of the insiders and then opens into the final weekend to the general public. The skepticism of exhibitors, who saw multiply the cost of the event had also brought this annulment of the initiative.
