Armani FW20-21: the tactile impressions of the new male figure

Impressioni Tattili is the name of the Armani’s Fall Winter 20-21 fashion show, which took place at the Armani Theater. With this concept, King Giorgio aims to elevate touch to a physical representation of the matter.

MFW, Giorgio Armani, Emporio Armani

Quoting the art critic Berenson and his expression “tactile values“, the designer make a sort of revolution. Against the contemporary drift that sees the touch become an aseptic gesture, aimed exclusively at the digital touch that we use on our electronic devices, the stylist re-establishes the rules.

So who better than him, that has always dictated the rules of timeless elegance. This collection expresses itself through the wise use of materials, even the most recent and innovative, creating garments with classic shapes but also garments that follow the latest trends, with impactful volumes.

MFW, Giorgio Armani, Emporio Armani

The result is a roundup of “physical objects” whose matter triggers the impulse to give in to tactile sensations and touch the man who parades. A mix of tradition and innovation in the contemporary way of dressing, that doesn’t forget the most classic forms.

The dualism of tradition/innovation can be seen both in the Giorgio Armani collection – which also includes the “Neve” capsule, a proposal for technical clothing for the most winter climates – and in the Ea7 Emporio Armani collection. The second line no longer acts as a technical derivative of the first, but rather takes on a more or less similar stylistic identity (with a slightly futuristic mood, which remind a little of the Matrix atmospheres) while maintaining a different target.

MFW, Giorgio Armani, Emporio Armani

The installation of the parade revolved around a central exposure of cubes and ice sheets made of Plexiglas, to remain themed with the snow proposals. The current theme of ecology and sustainability is present without too many preambles, if not with R-EA (Recycled Emporio Armani) which sees garments made entirely with recycled materials and with a streetwear flavor, with the reuse of the installation in Plexiglas inside the Armani stores.

After the snow proposals, we move on to the formal looks for the day, with which the stylist plays at home being on the safe side. Present the inevitable double-breasted, cashmere jackets well defined by fit cuts and visible stitching, with matching vest and trousers.

And then velvet, wool and fleece for unstructured garments revisited in a modern key but which do not lose the essence of the Armani man. Particular focus is given to outwear, suits and accessories; the gray, black and white colors are interspersed with some shades of green or red, unlike Ea7 which proposes garments that are not afraid to dare in colors or pattern, and who do not care to overturn the fate of the brand.