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THE TWO BRANDS COLLABORATE FOR THE CLOTHING COLLECTION, NOW IN STORES
It’s official: collaborations are a craze, especially in fashion. The last, in order of release, is that of Wrangler and Opening Ceremony. The two brands have given new life to the archive of the 90s for the autumn-winter 2019 collection.
The classic that meets the trendy fashion look. In fact, the Wrangler denim icon is combined with the innovative Opening Ceremony brand with a project that brings new life to some of the archives of the brand based in North Carolina, United States. Value, this is the name of the collection, is an «authentic mix of key styles that the company has accumulated during the 1990s in American superstores, when Americans bought cargo pants, wide jeans and t-shirts with graphics. Years in which oversized silhouettes dominated, heavy and durable fabrics with a fluid identity.» They explain from Wrangler.
And Value, not surprisingly, is also at the department stores where these styles were very popular. How did it all work? Well, «the idea» – they say – «was that people put a pair of jeans in the cart while they were buying groceries or household items. This contrasts with Wrangler’s engaging sales experience and the curated and cultural approach of Opening Ceremony to fashion, an approach that has transformed the brand into a global creative community.»
The ADV Campaign
A COLLECTION FOR EVERYONE
Anyone can have the collection of Wrangler and Opening Ceremony. The reason lies in the fit: «Value presents a philosophy on the fit that allows each person to wear the collection. Checked shirts, short-sleeved and long-sleeved T-shirts with bold graphics are paired with waterproof hooded jackets with a color block back. The denim jackets are square, the jeans, the dungarees and the denim cargo pants are widening. The zips on the sleeves of the jackets and on the trousers make the garment separable, changing its look, in a game of wearability and experimental practicality.»
The ADV Campaign
The collection will be available exclusively in Opening Ceremony stores and on the site openingceremony.com
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