Why Creative Recreation does not take off in Italy? And why is almost never taken off in Europe?
Yet if you see this preview of the collection in 2015 eg the impact is to a brand of high-level traits luxury. If I were not looking at the logo, the sneakers at a first glance may belong to collections of brand of hi-fashion.
And then go to see the price and find that these hi top with white crocodile skin print and zip side cost just over 100 euro and that the base models are also 60-80 euro. Or thereabouts.
In the US, the brand has always sailed strong. With us, however in my opinion pays little personality.
And ‘the era of mono-products. Brand living their success on the basis of two or three models on which varies in colors, materials, details. From season to season it makes a small change. Only when needed. Think of the success of Golden Goose, which are years that goes with those 2 or 3 models, except some small new place each season, but also to the sneaker brand with a wider audience like Vans and Nike. Where the public embraces every season a couple of models.
Here Creative has never succeeded in imposing those representative models that come in the popular imagination.
But in America, in a much larger market and eclectic, the value for money can ‘still have its say if supported by a well-known brand and reliable, out from the maniacal and mono-products, which, to be frank, from against us, they often tend to show from season to season, the same brand, same model at the feet of many (perhaps too many) people, up, often, to burn a product making it live for flare-ups (and out of fashion) immediate. Even dangerous. If you are Nike, after you’ve burned the Blazers, take out the Roshe. If you are Kawasaki, after you’ve burned the only existing model, you go home. Until you fished out back again.
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