Bricktown è un giovane brand streetwear francese che ha esposto la sua linea al White. E’ stato interessante parlare con i giovani fondatori del brand: hanno le idee veramente chiare.
L’obiettivo è di essere un brand streetwear creativo e originale, con un primo prezzo all’interno di department store di lusso e di ricerca che amano sempre sorprendere i propri clienti con proposte fresche e nuove. E’ cosi che hanno fatto l’ingresso in negozi di grande nome come Colette a Parigi e Selfridges a Londra.
Il concept ‘brick’ ossia, dei mattoncini, si trova già nel nome. Infatti tutti i disegni sono realizzati e ricamati sui capi (t-shirt e felpe) con un effetto ‘pixel’ tipico dei videogiochi anni 80. I disegni appaiono in grandi dimensioni sulla parte frontale o deliziosamente e più minutamente inseriti sul petto o sui taschini.
La collezione si completa con una serie di cappellino con irriverenti e divertenti scritte ricamate a contrasto.
Bricktown is a young French streetwear brand who has show his line at White. It was interesting to talk to the young founders of the brand: they have really clear ideas.
The goal is to be a creative and original streetwear brand, with first-pricing point inside luxury and research department stores who always love to surprise their customers with fresh and new proposals. That’s how they entered some stores of great name like Colette in Paris and Selfridges in London.
The concept of ‘brick’, is already in the name. In fact, all designs are made and embroidered on garments (t-shirts and sweatshirts) with a ‘pixel’ effect typical of 80’s video games. The designs are large in size on the front, or deliciously and minutely inserted on chests or pockets.
The collection is completed with a set of caps with irresistible and funny contrasting embroideries.
Official site: www.bricktownworld.com
More from Brands & Designers
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
The 60s in the co-lab “La Vacanza” by Donatella Versace and Dua Lipa
Donatella Versace and Dua Lipa together for Pre Fall 23 to celebrate the Italian summer. The co-lab between fashion and …
Fashion and design: an open dialogue
From the very early 60s, the artistic dimension that followed the economic, artistic and scientific renaissance saw fashion as the …
