Why do we need memories?
Not everyone knows that memories don’t exist. We build them in our head. How? Associating them with an emotion or a state of mind. We do not remember reality, but what you feel during a situation, but what I feel will never be what you felt.
That’s why we all remember different things, even if a fact is a fact. Aware that in reality our memories never existed exactly as they are fixed in our head, we will never stop thinking of them as real and not as a construction in our head.
We will never stop remembering things because they define who we are and help us cope with life. That’s why fashion also needs to remember. Fashion trends are like love stories, they repeat themselves cyclically and always with the same phases. It is therefore important to fix what happens over time to give it back a meaning and to take inspiration from the past. This is the task of an archive.
A physical place, but today also digital, which also keeps the memories of the dear fashion lady forever. And what’s better than Instagram’s personal archive? Those of the brands that have carefully collected all their history in profiles that try to create a connection with the fashion of the past and what we live today.
Wait’s selection of the 6 fashion archives to be discovered on Instagram makes it clear that everything we see today is the result of a memory of the past that each designer reworks according to what he feels.
1. @prada.archive
Few designers have influenced the fashion world like Miuccia Prada. Understanding the foundations of what Prada has made into true stylistic codes of fashion is the goal of Nat Tong who with the @prada.archive account shows the cultural impact that a fashion brand can exert on society. Knowing the past to build the present. That’s what this archive is.
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2. @dordy71
The archive for those who do not want to forget the 90s. From old campaigns by Calvin Klein and Miu Miu, iconic editorials published by The Face through to the work of Juergen Teller, this fashion archive will take a leap into the golden years of fashion and show us how fashion is never just one a matter of clothes, but a social fact.
3. @wardrobedept
A profile that publishes content that dates back to the 60s and 70s, giving life to an incredible collection of vintage images of the time. On @wardrobedept you will be able to remember the best looks by Joni Mitchell, Yves Saint Laurent, Jane Birkin and Brigitte Bardot.
4. @archivings.stacks
An archive that rediscovers the forgotten moments of fashion by showing the affinities with old fashion publications dating back to the 90s, such as Gap Press, and Japanese designers, often little known. “I try to make sure I have a point of view and maybe even express a sense of humor in what I place rather than being a neutral observer and an information presenter.” These are the words of Shahan Assadourian, the creator of this fashion archive.
5. @camillebwaddington
This famous French-English stylist will transform your Instagram feed into a wonderful cascade of vintage editorials published in Vogue and Self-Service with this archive. A space in which to celebrate international fashion icons such as Siouxsie Sioux, Raf Simons every day while launching feminist political messages.
6. @margiela.archive
An archive that tells the story of a brand wrapped in an aura of mystery. “Margiela’s role as a commercial luxury fashion brand often makes it difficult to understand her anti-fashion message against the establishment unless the history of the brand is known. I hope that my account will make Martin Margiela and his initial message to the fashion industry known to more people” Darius Fischbacher told to Vogue about @margiela.archive.
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