SIf the thermometer of the success of a brand is linked to the volume of copies of it I would say that at this time Rock Spring is the most successful shoe brand in Italy. The idea of Rock Spring is simple: take a trend, woven style sneakers made of elastic straps (style we have also seen in Nike, think about Innvea model) and make it a trademark to create a whole collection.
The brand, with this innovative technology, able to create a lightweight and breathable at the same time has created a series of models, ranging from slip-on sneaker style to running, until the shoe platform.
Not only that: the technique of weaving, playing with colors and materials allows you to create unique color effects, and even playing with rubber bands of varying thickness resulting in larger or more intricate plots.
The retail price of shoes (starting from 49 euro to the public for the slip-on) up to EUR 69 for running this brand has turned into a true instant-classic that within a few months they sold a few dozen thousands of pairs only in Italy and promises for next spring and summer to become best-seller.
Meanwhile imitations abound in low-cost shop while Rock Spring has entered into a series of high-end stores.
And with a difference between a list price of 50 euro for the original and 30 euro for the tarot you what would you choose? I would say that there are no doubts.
Meanwhile, the brand expands range and color and if it will prove itself more and more as a brand, a product with recognizable and yet approachable risks becoming a real phenomenon.
The distribution in Italy is organized by Blackboard.
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