Presented in the previous Pitti as emerging brand deeply attached to Sicily, NHIVURU made a series of t-shirts with high-impact graphics playing on typical images of Sicily. The target, in relation to the quality of the product and the resulting price tag was high. A sort of evolution, a refined luxury of the classic souvenirs-t-shirt. The labels inside the garments embroidered, highlight still the proud roots of this brand.
Today, however, the brand returns to Pitti with a breakthrough fashion. First, the materials: the collection of t-shirt is made of woven shirt, poplin stretch that makes them light and precious. Seemingly simple idea, but I frankly do not remember a line of t-shirts with the classic white cotton jersey is entirely substitute from the tissue of a button-down.
Then the prints: high impact, vibrant colors and forms of nature, such as sea urchins that become almost a pattern that tends to digital art. Images symmetrical, almost psychedelic colors, which definitely evolved alongside garments (just think of the sweatshirts in silver fabric laminate) transform NHIVIRU into a true avant-garde collection.
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