Wait @ MFW Man SS20: Magliano's nomadic man

Magliano spring-summer 2020 man’s

AT THE MILAN FASHION WEEK SHOWS OFF THE NOMADIC MAN OF THE ITALIAN BRAND

Magliano pays tribute to freedom. With the man’s spring-summer 2020 show, presented during the June Fashion Week, the designer thinks of nomads and their culture. «Moving societies like gypsies are egalitarian, free of things and reluctant to change.» Bruce Chatwin writes in Anatomy of Restlessness.

After the Adoni from Givenchy at Pitti 96, in Milan a group of men without hesitation wanders who has just crossed the pristine beaches of the Mediterranean. Independent and strong, they live every moment, without the chains of the globalized, contemporary world. It is a utopian vision, which, however, has actually taken place. Centuries ago, in Greece. That land that divides the West and the East, whose historical value is traced in the myth. And it is precisely the country of Achille, Zeus, Aphrodite and Homer that inspired Luca Magliano, founder of the brand in 2016. But not only.

Magliano spring-summer 2020 man’s

MUSIC HOUSE AND LITERATURE AS MUSES

It’s summer. Many will surely have chosen islands like Mykonos to relax and have fun with the rhythm of house music. Known are the happenings of the artist and activist Paola Revenioti, as well as the book Altri Libertini by Pier Vittorio Tondelli, a novel – as its author liked to call it – that tells the story of young libertines, who refuse to conform to the society, born from historical compromise. And these figures of the past and present act as muses for the designer.

Magliano spring-summer 2020 man’s

On the défilé, sartorial elements – precise and impeccable – are constantly alternated to details only apparently thrown in randomly: from shirts open to belts left open. The collection is sensual. The desire for rebellion and lust is perceived, also thanks to a choice of models suitable for interpreting the role entrusted to them. Will it be the definitive return of the sexy man on the catwalk?