Dear lovers of art history, rejoice. Thanks to an unprecedented collaboration, the love for sneakers and art masterpieces have finally come together in a single collection. Collaborating with the Van Gogh Museum, Vans unveiled a beautiful tribute that celebrates the iconic works of the revered Dutch painter.
“We are very happy with the Van Gogh Museum collection of Vans, as it is linked to our mission to make the life and work of Vincent van Gogh accessible to as many people as possible to enrich and inspire them”, said Adriaan Dönszelmann, Managing Director of Van Gogh Museum. “By combining the iconic works of Van Gogh with the iconic Vans styles, our collaboration brings Vincent’s art” Off The Wall “and into the world to a new audience outside the museum.”
The Van Gogh Museum will transfer a portion of its profits from the collection to help preserve the legacy of Vincent Van Gogh and its expansion, so that it can be accessible for generations to come.
“Sunflowers”, “Almond blossom” and “Old vineyard with peasant woman”.
These are just some of the faithful reproductions of some of the artist’s most recognizable works that appear both on a series of essential elements of the Vans brand such as the classic Sk8-Hi and Authentic silhouettes, and on a selection of premium clothing.
The unmistakable self-portrait of the artist, however, appears both on the classic sneaker and on the front of an oversized t-shirt.
For the footwear collection, each sneaker is made with a custom-made footbed that reflects the different brush strokes of Van Gogh, as well as both the Vans and Van Gogh Museum logos. As a further detail, each element of the capsule is accompanied by a special card illustrating the historical facts behind the complementary works of art by Vincent Van Gogh.
The Van Gogh Museum x Vans collection will be on sale starting August 3 on vans.com, as well as in the Vans monobrand stores and selected retailers. The capsules will also be available for purchase either at the Van Gogh Museum store in Amsterdam or in the museum online store.
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