Today we take you in the heart of Tuscany, more precisely in Chianciano Terme to let you discover the new Tricot store.
R U Ready?

Following their motto “Now’s the Time”, Tricot Boutique launches itself into a new challenge opening a second store in the magical setting of Chianciano Terme.
This new project, born from the vision of Giacomo Vannuccini together with his sister Maria Giulia and his mother Stefania Capitini and created by WPA Architectures, occupies a space of over 500 square meters on three levels, in viale della Libertà, alongside the historic boutique in via Roma.

A 360 ° shopping experience.
The ground floor is entirely dedicated to women’s fashion, the second to men’s, while the basement is a creative multipurpose space, an ideal place of contamination where fashion blends its soul with the lifestyle, thus opening the doors to art, to cultural events, and food.

Not just a simple multi-brand store but a real incubator of ideas where, together with the luxury, emerging and avant-garde brands are also enhanced, without ever neglecting those values of quality and excellence, which have always been cornerstones of the Tricot reality.

Not only physical, but also virtual.
For Tricot, the watchword is innovation. In fact, it is here that traditional sales are supported by technology thanks to the launch of an App connected to the store. The latter not only allows you to plan your visit, but also to book the most competent sales assistant according to the product categories you want to purchase.

The strong investment in technology by Tricot has also included the reboot of their e-commerce which, for the occasion, presents itself in a whole new guise to be even more efficient and close to its customers. Always remember: “Just in case, Tricot!”


