People able to influence our choices and our behaviors. More or less competent personalities who have earned our respect and admiration over time. Today they call them Influencers. Once he could very well have been the commander of an army or a great emperor capable of leading an entire population to victory or ruin.
So then we understand that our beloved Instagram influencers have always existed. Of course, in other eras and with other names, but in the whole history of humanity no one has ever managed to escape their charm. Today on instagram these personalities seem to have found fertile ground to cultivate a great popularity and a lot of following. Many wonder if they are meteors, stars that now shine to the point of blinding us, but which will have a very short life. I personally disagree with this thought.
The influencer was born with man’s need to identify points of reference, guides so as not to get lost in the tortuous path of life. We have always been generations of insecures, constantly looking for confirmation from something or someone.
And if we associate our need to identify ourselves and be inspired by someone with our desire to always appear at the top, then the Beauty Influencers seem to have become the new Hollywood stars of the golden years of cinema.
Rihanna
You can think about Rihanna. The famous pop star with his line of Fenty Beauty cosmetics has ridden the trend of an unconventional beauty, which on social media and in our real life seems to be finally the direction that many brands in the sector are taking. An inclusive brand that makes beauty a business for everyone.
“The reasons why I love Fenty Beauty are because they satisfy all the shades, types and shades of the skin”.
Huda Kattan
The instagram account of this beauty influencer boasts a staggering number of followers. 34.5 million are fans of the Huda Beauty page which does not hesitate to forge collaborations with other giants of the Beauty sector such as Sephora. It is known that union is strength and the most popular beauty influencer of the moment is also known for lending its face to great fashion brands of the caliber of Dior and Chanel in his personal instagram profile.
James Charles
Who said that make-up is a female only matter. We certainly don’t. We had already anticipated it on the v93oo article and here we confirm it again. In the wake of an increasingly inclusive and diverse social era, the beauty influencer par excellence is depopulated on Instagram. James Charles has nothing to envy to the beauty influencers mentioned above. At just 19 years old, the first Cover Boy ever, he managed to create a fan base on YouTube and Instagram of over 15 million for each profile. Self-taught makeup artist is known for his exaggerated glamorous looks and tutorials. Charles, like all self-respecting beauty influencers, has also launched a palette and a set of brushes with Morphe Brushes.
Em Ford
A type of authentic and real beauty influencer. Em Ford shows that acne is not and cannot become an obstacle to the idea of beauty. With a sequel of just under 1 million on Instagram and 1.1 million on YouTube, he creates a platform for his #redefinepretty campaign aimed at tackling bullying on a skin with acne, imperfections or different marks. If you have always thought that a face with pimples cannot be beautiful I recommend you visit Em’s instagram profile and only after that will I be curious to know your idea.
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