Tom Sachs for Nike: the Mars Yard Overshoe is born

Tom Sachs with the Mars Yard Overshoe model

The art of conceiving a sneaker. It is the phrase that summarizes the sense of the collaboration between Tom Sachs and NikeCraft, chez Nike. From the marriage comes the Mars Yard Overshoe model, dedicated to defeating the worst month of the year for the American artist: March. An “ugly and wet” period, for its author. At least in London, where it will debut at Dover Street Market, a retailer founded by Rei Kawakubo and her husband Tom Joffe, on October 11th, in a numbered edition. For this time no online shopping. However, according to rumors, the world release date, and therefore also Italian, will be released in a few months.

The creative union between the US brand and the artist, known above all for his sculptures that re-read the iconic symbols of our history, reaches the third act, preceded by the releases of the Mars Yard Shoe version in 2012 and the Mars Yard Shoe 2.0, last year.

The Mars Yard Overshoe Model

To unveil the third model was the same Sachs in his film Paradox Bullets, premiered yesterday at the Frieze Art Fair in the English capital, whose protagonists are voices of the art world: Ed Ruscha as main protagonist, Werner Herzog the narrator; Van Neistat has instead collaborated in writing the screenplay. Virgil Abloh played during the after-party.

nikecraft.com