In Brescia, the most innovative stores in the retail scene open up its doors to 360 degrees.
Since some months now, two of the luxury retail leaders such as G&B Negozio and Folli Follie have established a commercial partnership under the name of ONE-OFF to offer an exclusive and unique shopping experience in the heart of the second Lombard city.
After opening the Men’s section to the public on October 19th, the last weekend saw the opening of the Women’s section.
In fact, this new project consists of two different stores, one dedicated to women’s fashion and the other to men’s, each on one side of the central Via Gramsci, to offer tailor-made expertise.
“With ONE-OFF, we anticipate the needs of a changing market. The goal is to constantly surprise our customers by offering them an unprecedented shopping experience, thanks to a reinvented physical store and collections created exclusively for boutiques.” Francesco Galli, CEO of Folli Follie
The ONE-OFF boutiques are designed to be continuously modular and the highly innovative spaces express the dynamism and the movement of modern metropolises.
The design concept of ONE-OFF Man was created by Baciocchi Associati, historical partner behind the restyling of the Folli Follie boutiques.
Entirely modular, the 400 m² space dedicated to the man has a modern look and emphasizes everything that represents the news, the everyday. Elements such as plastic, rubber and aluminum, are the protagonists of this space that inspired by a society always on the move is an expression of the increasingly sought after streetstyle.
ONE-OFF Woman is instead the work of the prestigious Milan studio called Dimore Studio.
The 800 m² boutique is distributed over five floors that allow a continuous evolution of style. Each floor is different, with materials such as gray linoleum and exposed plasterboard. The top floor is designed as a black and white box, to host the pop-up of the brands in rotation and highlight capsule collections and limited edition products.
For more informations, visit the dedicated page on SHOPenauer.com
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