Adidas campaign for the new Boost models
THE COMPANY FOUNDED BY ADOLF DASSLER PRESENTS NEW CHROMATIC VARIATIONS OF THE RUNNER MODEL
The runners’ autumn will be more suggestive than ever with the new Adidas Ultraboost 19 sneakers. In fact, the news is one of those not to be missed by race lovers. The German company has just announced «the new color variants of the shoe, inviting cities and creators from all over the world to celebrate the performance and cultural impact of Boost technology. For the occasion, the brand encourages consumers to feel the full charge of Boost and fall in love once again with the feeling that only Boost can give.» They explain.
But what will these feelings be? They seem to be very tied to the technical and intrinsic aspect of the sneaker, whose features promise better performance than previous models. «Starting from the midsole, optimized with 20% more Boost compound, for a boost of energy with each stride. The brand new Torsion Spring ensures a natural forward thrust. This high-tech configuration ensures a return of explosive energy, in a shoe capable of following the movements of the foot. The 3D Heel Frame supports the foot during impact, offering better results in terms of support and stability, for a more relaxed ride. Finally, the pioneering one-piece Primeknit 360 upper perfectly wraps the foot, ensuring an optimized support combined with comfort and lightness.»
Adidas campaign for the new Boost models
SHOES CREATED WITH RUNNERS
Well yes. Like many other brands, Adidas has also decided to hear the opinion of those who know what it means to have comfortable and performing shoes. Marathon runners, enthusiasts, men and women from all over the world have contributed to renewing the Ultraboost 19, the latest version, born 6 years after the first, and after the iconic without laces. «The designers and product developers of the brand have collaborated with thousands of runners, completely reinventing the historic silhouette. Together, they simplified the original version of Adidas Ultraboost, going from 17 pieces to just 4 high-performance components: a lighter and more advanced structure was born with a greater return on energy, for an unprecedented race experience.»
«Finally» they explain «Boost will continue to be part of the most revolutionary products in the Adidas assortment, including the brand new FUTURECRAFT.LOOP, a high performance 100% recyclable running shoe. The brand will celebrate the impact of this technology in the sporting world with the “Feel the Boost” campaign, which will continue throughout the season.»
Adidas campaign for the new Boost models
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