The myth of Kate Moss: the top is the absolute protagonist of the autumn fashion campaigns

Kate Moss x Giorgio Armani fall-winter 2019 campaign

THE ENGLISH MODEL IS STILL ON THE WAVE GROWTH

She is 45 years old. But it doesn’t matter. Because the myth of Kate Moss seems to be infinite, without limits given by space and time. That is those obstacles concerning us mortals. Immortalized by the most important photographers in the world, from Mario Testino to Steven Meisel, as well as by the paparazzi, as happened recently during her holidays in Puglia, the British model, born in Croydon, a London suburb, is the protagonist of the autumn-winter 2019 fashion campaigns.

Kate Moss x Giorgio Armani fall-winter 2019 campaign

Everyone wanted her since 1988, when she was discovered by Sarah Doukas, founder of the Storm Model modeling agency, at JFK airport in New York City. But why? In those years there is a desire for change. After the sinuous curves of Naomi, Claudia, Eva and Cindy – who in the last few years have, look a little, thinned – fashion world want to change page: legs not really straight and thin, a common height (1 meter and 70 centimeters), a teenager’s face and a skinny body. What does all this have to do with the four super tops just mentioned? The difference between them and Kate is the look, the magnetism she transmits. And then, given the career she has done, let’s add a bit of wild life and a great style. This and much more has helped make her an icon.

Kate Moss x Zadig & Voltaire fall-winter 2019 campaign

FROM MCQUEEN TO ARMANI, BETWEEN CONFIRMATIONS AND FIRST TIMES

La Moss and Alexander McQueen were very close. However, when the fashion rebel genius was still alive, the model never lends her face to advertising campaigns, appearing only during catwalks, even in the form of a hologram. For the coming winter the brand under the creative direction of Sarah Burton chooses Kate for the second time, also for the ad dedicated to eyewear, photographed by Jamie Hawkesworth.

Kate Moss x Alexander McQueen fall-winter 2019 campaign

But Moss’s first time is with two brand far from each others in terms of aesthetics and style: the French Zadig & Voltaire, under the lens of Fred Meylan and Giorgio Armani, portrayed here by friends Mert & Marcus. Neither of them needs introductions. What is striking, but perhaps not even that much seen in the thirty years of her career, is the top’s ability to adapt, which juggles with a unique spontaneity among couture dresses, silk shirts and tailored jackets, as well as between leather jackets and jeans, a look that has become her trademark during her off-duty moments.

Kate Moss x Alexander McQueen Eyewear fall-winter 2019 campaign

The myth of Kate Moss seems to be unstoppable. And she emphasizes it while remaining very private on her life. She does so also by founding the Kate Moss Agency, where she recruits models who are also protagonists of the most prestigious pages and advertisements, thus giving the impression of never wanting to abandon the world of fashion.