The extreme daily life: Balenciaga s/s 2019 eyewear collection

Balenciaga ss19 eyewear collection

Living radically, to the limit. Making fashion, with the same approach. This is how Balenciaga got used to it by the creative director Demna Gvasalia, whose creative inspiration amazes – for better or for worse – every season. There is no denying even in the last spring-summer 2019 collection, presented in Paris during the Fashion Week. It does not fall into the obvious even on details, ie accessories, like sunglasses.

The proposal is dichotomous: the models are as subversive as they are ordinary. Here is explained the choice to divide the proposals into two ideas: Everyday and Extreme. The first depicts Gvsalia’s aesthetic for the French fashion house: androgynous, linear and sophisticated. “The delicate metal frames and the enveloping design in bold acetate almost seem to hover in the air, while the new techniques applied to the timeless models guarantee maximum functionality.” They explain from the company. The second “is a collection of sports-inspired lenses that experience illusions of continuity, adopting innovative frames, mirroring materials as well as an original combination of techniques and at the same time announcing extravagant elegance and dynamic modernity.”

Fashion houses today no longer sell clothes. But bags, wallets, shoes and, indeed, eyewear. Sometimes accessories do not tell a particular story, they are made exclusively for purely commercial reasons; in other cases they combine the economic aspect with the conceptual one. Balenciaga is established in the last category, year after year, provoking, certainly, but knowing how to stay there, on the border between imaginary and real, between virtual and concrete. And maybe that’s why the extreme line refers to the Matrix trilogy, to those non-places, while the second is more sincere, practical.

“The collection“, inform from the French capital, “will be available for purchase from January 2019.” You just have to wait for the next year to grab them, moreover – you bet – they will be worn by trend setters or influencers of the moment, in the next fashion week.

balenciaga.com