Stussy collaborates with Comme des Garcons and launches a perfume: "Laguna Beach"

Take some urban style elements and combine them with a rebellious, unconventional and totally free context. Mix all the ingredients and you will get a perfect match: Stussy & Comme des Garcons. Linked by a style that dictates the law and never lets its rivals rest, the two brands are not entirely foreign to the world of collaborations. In the past, in fact, they had already launched a capsule collection on the occasion of the 40th anniversary of the Californian brand.

But, not going unnoticed by the attentive look of the fashion experts was not, this time, the usual item to have absolutely in your wardrobe, but an object belonging to the sphere of cosmetics. A sector that, although widely explored over the years by the fashion world, has only recently approached streetwear.

In fact, a striking example is provided by Stussy who recently announced its first perfume. Having turned to Instagram to offer his followers a preview of the next launch, it is clear that the fragrance is called “Laguna Beach” and was produced in collaboration with Comme des Garcons Parfums.

This could be a winning move, which on the one hand strengthens the bond with the universe of Rei Kawakubo and on the other enhances the brand’s Californian origins. The rectangular glass bottle, with a clean and minimal look, contains a mix of notes of cedar and Atlas moss mixed with white flowers.

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Un post condiviso da Stüssy (@stussy)

The fragrance therefore fully reflects the essence and the Californian lifestyle. A few drops would be enough for us to immediately have the sensation of being on the warm and extensive beaches of Orange County. If all this has already won us over, what matters to know is that the launch will take place on February 5th at 10.00 on the official website of the brand or on Dover Street Market. So let’s hurry up, because very little is missing!

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Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.