Sneakerness, the largest international convention dedicated to sneakers culture, returns with its second edition the 5th and the 6th October in Milan.
It was held yesterday the press round table at the Social sneakers Club, for the preview of the most awaited event by the streetwear lovers: Sneakerness.
Stefano Pomogranato (SPECIAL SNEAKERS CLUB’s founder), Federico Pasquetti (dropout Co-Owner), Jacopo Pozzati (SOTF’s founder) and Omar Bertoni (CentroEventi’s CEO communication agency promoter of the Italian edition of Sneakerness) the have talked about their experiences in this growing market.
The Sneakers cultural phenomenon, thanks to Kanye West x adidas Originals collaboration, hits Italy only in 2015; from then, the Sneaker is not only a garment, but became a proper collection piece. The increasing demand is being fill by Sneakerness.
After the success of the first edition, Sneakerness, the international event of sneakers culture, will open its doors on 5 and 6 October in Milan, in partnership with StockX, leading company in luxury reselling.
The “Must” event follow by Sneakersheads all around Europe gathers limited edition shoes, numbered, signed, including historical pieces, prestigious collaborations and offers the possibility to certify the shoes throug StockX before the sale.
But that’s not all: Sneakerness will host events, sport contest, talks, art exhibitions and two collaborations with M2O and TRX radio. More than 50 resellers and partners like Foots Locker, MINI, Tik Tok, Swatch, BAPE and Swiss will take part to the event.
For more info, stay tuned here.
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