For years we have followed with great admiration the Ottica Tullino store in Naples. One store, which comes from a great family tradition, has been able to marry innovation: from the point of view of product research, previewing brands and models never seen on national territory, and from the point of view of the ability to create a strong synergy with new technologies: through thw use of Socials (Instagram and Facebook) on which he has been active and present for years and e-commerce, whereby, among the first in Italy, it has been able to offer the possibility to buy his optic masterpieces even to those physically unable to go to the historic Naples store.
The store, always attentive to all the news on the web, was also the first optician shop to enter our SHOPenauer platform, which is soon becoming the most evolved and comprehensive interactive web guide to the world’s best brands and stores, and, unique feature, featuring a global marketplace.
This is the official page of Ottica Tullino on SHOPenauer: www.shopenauer.com/en/store/ottica-tullino
So we’ve taken advantage of this opportunity to interview store owners.
Here’s what came out!
WAIT INTERVIEWS OTTICA TULLINO
When, how and where did the beautiful Tullino optical retail history come from?
Tullino optics was born in Naples by Antonio Tullino’s enthusiasm, who after years of optical industry experience decides to start a new route, opening in 2002 his own store. Then, with the collaboration of her children, Andrea and Daniele revolutionizes his idea of ”optics” by making a leap from tradition to innovation, through the selection of exclusive and sought-after brands and the attention dedicated to the online shop that looks after the details.
Can you point out some of the most representative brands of your reality?
Representatives of our reality rather than the brand itself are retro vintage and avant gard styles. But everything went with Moscot.
Which were the most successful brand of last season?
Ahlem created by a Parisian designer transplanted in California and ARCHIVE, a brand that looks back revised models.
And those revelations?
Pawaka, created by an Indonesian designer who has created original unreleased models.
What might be the MUST HAVE product or brand for the next season?
With great pride for this exclusive collaboration with the Swedish brand based in Stockholm as MUST HAVE I would definitely propose the limited edition of Vasuma x Ottica Tullino.
Which product, beyond the volume of sales, has given you more satisfaction with selling and pride to propose?
Pride for us is definitely Tupiel brand 100% made in Italy specializing in genuine leather processing.
Which brand would you like to include soon?
Top secret!
Tullino optics, tradition but also much attention to new technologies. We’ve been following your e-commerce for a long time. How is online activity evolving and how does it affect global revenue?
We start by carefully selecting exclusive and difficult to find brands and paying close attention to customer service by offering fast and free shipping throughout Italy and delivery guarantee in all countries of the world. We also integrated live chat to be close to the customer and follow it at all stages of the purchase Fundamental to our overall turnover as it delivers both online and in-store sales.
What features should a brand have in order to enter your brand list?
First, it must be independent and not subject to large distributions, using innovative materials and designs, we like to introduce emerging brands and offer our customers the choice of unique models.
Tullino optics for us has always been a reference point of research eyewear worldwide. You are home to a wonderful city like Naples. Imagine today that you want to open 2 more stores. One abroad and one in Italy: which 2 cities would you choose to add your new insignia?
Abroad, London for the different style of the people who is not influenced by the modes of the moment. In Italy, Milan is certainly the capital of fashion open to the new proposals that represent us.
And finally, one more personal question: we would like to know three songs you love to put as a music background in your store. In short, something that suits your spirit!
In our store our background music comes from jazz and deep house vinyls.
INFO for OTTICA TULLINO:
Official site: www.otticatullino.com
SHOPenauer official Page: www.shopenauer.com/en/store/ottica-tullino
Instagram Page: www.instagram.com/otticatullino
Facebook Page: www.facebook.com/Ottica.Tullino.Napoli
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