SELF-CONTROL: from backstage to photographic editorial of Wait Studios video under the direction of Federico Floridi and Federica Tosi, Sergio Levantesi and Giannico look's

In the dark I don’t see, but I feel. I feel with my body. With my senses I feel the power of an emotion visible on my skin and perceptible inside my stomach. Just like when we receive an unexpected caress or punch from someone else. We feel it all right.

Hearing, not seeing is the story of the SELF-CONTROL video coming out soon on Wait fashion and on our social channels. Emotions that often take over our body are captured, created, edited and post-produced by Wait’s video and photo production company: Wait Studios.

Federico Floridi‘s direction has lowered the clothes and jewels of Federica Tosi completed by Sergio Levantesi‘s shoes into an atmosphere at the borders of our reality and our perception.

The story of a femininity that is rediscovered only when it finds the courage to get lost in the darkness of the Modern Times design store. In the heart of Milan, in via Seneca 6, a timeless space manages to give a new life to vintage furnishings that thus exceed the limits of the historical era to which they belong.

Only when you do not have the perception of the boundaries around us do you find the courage to overcome them. So then completely alone, in a dark room we are forced to deal with our best and worst ally at the same time: ourselves.

If you think about it, this is exactly what happened to each of us during the lockdown period and that in the SELF-CONTROL backstage is relived. Only when you have the strength to relive a situation, without claiming to have control over it, then maybe you will be able to manage it and restore the meaning of our history and our lives.

CREDITS

SELF-CONTROL

In collaboration with Tempi Moderni Design Store, Via Seneca 6 Milano

Directed by Federico Floridi

Art Direction e photo Jacopo Golizia | WaitStudios

D.O.P by Paolo Simi

Starring: Olivia Giudice Ad Sphera Agency

Stylist: Benedetta De Fazio | WaitStudios

Makeup: Agus Alessia | WaitStudios

WaitStudios Production: Marco Bianchi, Giovanni Giannetti

Waiting for the official publication of the SELF-CONTROL video, discover ELEVATE, the latest editorial video produced by SHOPenauer in collaboration with SPAZIO.

Posted By

Marianna Russo

Credo nella gentilezza e nella diversità. Amo l’arte, il fashion, la fotografia e soprattutto il miscuglio fra queste. Penso che scrivere riveli il potere delle nostre parole e per questo penso che non smetterò mai di farlo.