When we see some sneakers, and then even racing shoes, in shop windows we always think about the technology that makes them highly performing, and about the aesthetics that make them look attractive to the eye. We do not think that these accessories, like all the garments that are part of our wardrobe, also have a past. Time which, in this specific case, can be traced back to the 1920s when the first athletic shoe was produced by The Ritchings Company. From that moment on, the brands that made the story are known: Nike, Adidas and Puma on all.
Sun68 is not a brand specializes in sportswear, the one that makes it unique is a true philosophy of life and style, that is to rethink the daily life. Since 2005, the brand has been realizing women’s and men’s clothing, focusing on their daily lives, including sports. And it is from this assumption that the latest collection of unisex running shoes is born this summer.
A palette of heterogeneous colors is the backdrop to the symbols, the signs, of our everyday: stars, hearts, saette, camouflage print and many more. The extrinsic aspect then joins the inner one, characterizing: practicality. And who knows, maybe one day, they will go in the history of the sport shoe as well.
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