See the preview of the collection of this brand that will exhibit at R-Evolution and immediately understand the level we’re talking about: high, very high. Creativity, originality, made in Italy, the best footwear from the artisan district par excellence: the Marches.
Joe Nephis is nothing more than an anagram of Joesephine, the women’s brand that with more than 20 years of history has been re-launched in 2011, with an internationalization path that led him to the best fairs in the sector, from Who’s next Paris, to Premium in Berlin and Monaco.
Joe is his younger brother, all men’s brand.
What will be presented at the Villa Strozzi is just a summary of what the whole collection of ss 15,
Joe Nephis chooses white and black. In the summer as in winter. But he doesn’t want to be a classist and exclusivist line, in fact this season have been inserted bits of color YELLOW and BLUE, which however do not go on to affect what is product design, attractive and young.
Joe Nephis prefers “alternative” forms. None of the forms presented is the “classic sneakers form” or “classical sandal shape.”
Here then is to common Roman sandal woven is applied a hand-brushed bottom and a tank rubber below, or here’s a fund sneakers to which is applied a slipper.
Even the closed shoes do not give rise to forms discounted: two alternatives are presented to the antipodes: a long, pointed tip to remember a flat Texan boot and a very rounded shape almost “clown”.
Joe Nephis favors a moldable material applied to a rigid shape.
Joe Nephis often shows cuts, quilting and squared forms .
The skin is often used instead of soft and easily shaped; as the tailor creates a “draping” on the mannequin, so Joe realizes Nephis waves and fluidity of form.
Joe admits only work Nephis Italian, as well as the origin of all raw materials.
But the brand is also accompanied by a very interesting philosophy, thanks to a great price and a quality final price quite affordable:
The motto of Joe Nephis is in fact: “My goal is the democratization of design, not luxury”
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