If someone had asked me : What is the hottest brand to invite exhibit at a urban trade show today I would have done this name. Defend Paris.
Well, sometimes dreams come true . Defend Paris is one of the great brands that present their collections to the R-Evolution , the fair / trade show in Florence June 17 to 19 , in conjunction with Pitti Immagine
Defend standard to fall like a tornado on the fashion world , becoming part of the culture directly . This happens only when a project is able to combine attractive fashion and style with something more profound: a message , values and ideas.
Defend Paris hits at first glance, but it is not just a slogan . Is a thick cultural movement .
Defend Paris was created by Brahim Zaibat, Madonna mate , just a few months ago, and despite the controversy raised by Kalashnikov present in the logo, the brand has a very different purpose : to send a message of solidarity.
Defend Paris celebrates multiculturalism and coexistence as a tool for survival and growth.
A brand that smells of guerrilla marketing and announcing the collaboration with Madonna and the foundation Ray Of Light, which will be donated part of the proceeds.
Already added to some of the best shops in the world such as Selfridges , Citadium , Kitson is loved and worn by stars such as Madonna, Rhianna , Chris Brown , Steve Aoki, Zachary Quinto and many others.
In short, a brand that is already announced a cult .
Come to find out the R-Evolution.
For info and shop orders Defend Paris is available on Welcome Order.
