Puma x Helly Hansen: the "From the sea to the street" collection

Detail

THE TWO BRANDS BRING US BACK TO THE NINETIES

From the sea to the water is the name of the collection born from the Puma x Helly Hansen collaboration. A nostalgic capsule. In fact, the two brands take us back in time. To be precise to the nineties, decade of minimalism and grunge.

Each garment, from bomber to sneaker, is a métissage. The perfect combination between the sports heritage and the casual DNA of the Global Sports Brand (Puma) with the highly technical knowledge and experience in the outdoor sector of the Swedish company Helly Hansen. In fact, the collection includes warm, comfortable and reversible jackets, with all-over-print graphics or logo graphics on the back. Furthermore, the water-repellent and cutting-edge fabric allows protection against wind and rain. The collaboration extends into a co-branded clothing line.

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FOCUS ON THE SNEAKERS PACK

In the wake of the sneakers mania, the Puma x Helly Hansen union also gives life to a project entirely dedicated to this type of shoe. Called Sneakers Pack, the project includes three models.

The sports fashion house describes them this way, one after the other: «Presented in the PUMA Black colorway, the PUMA X HELLY HANSEN Nitefox sneaker is characterized by the TPU formstrip with a transparent cut, zig-zag stitching, round laces and elastic cord .»

«Decorated with polyester ribbon and nubuck details on the heel, the PUMA X HELLY HANSEN Trailfox MTS has a nylon upper with suede inserts and a mesh tongue with jacquard taping with the HELLY HANSEN logo.»

«The sneakers pack», finally, «is completed by the PUMA X HELLY HANSEN LQD Cell Omega with PUMA logo hot cut on the heel and the mark of collaboration on the tongue.»

Following the various collaborations, the collection will be available starting Thursday, September 26th, online at PUMA.com, HELLYHANSEN.com, PUMA Stores, HELLY HANSEN stores and selected retailers.