Puma has always been close to the world of music and partner of its main actors. Saturday October 4, at the Lanificio 25 in Naples, has staged the third and final stage of the event inspired by the classic BLOCK PARTY (a typical street festival originated in the neighborhoods of New York) in collaboration with Urban Jungle, international franchising project reference to Neapolitan culture streetwear and beyond. The cherry on the cake that made it really missed the evening was the artistic involvement of Ensi, rapper and best freestylers Italian testimonial for years Puma, with which the brand has created the project Number One Battery.
The aim of the event was to stage a DJ SET from live, only in Italy, which combined with contemporary club music entertainment to the microphone to rap and freestyle, all topped off with exclusive remixes and mash-ups. Hip-hop, dancehall and tropical rhythms have contaminated the dynamic selection of music breaking down the boundaries of the genre, from the trap via the electro moombahton.
The warm up was given to DJ MAD KID aka “The Juggling Master” DJ historical recognized as one of the most active and productive landscape of Reggae / Dancehall in this country. Famous his mixtape, true “classics” for devotees of the genre, its incredible DJ sets that satisfy all the dancefloor never be taken for granted.
Last Saturday at the Lanificio 25, an area of outstanding beauty situated in one of the neighborhoods rich in history and tradition, it has become so in a real urban location, custom hexes, symbol of Trinomic technology, which has saw over three hundred guests romp until morning to the sound of great music.
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