The next step in sustainable luxury?
In a word Re-Nylon. A fabric infinitely regenerated without loss of quality with Prada becomes the last frontier of sustainability in the fashion world.
From bags and accessories to ready-to-wear garments with simple, clean lines that wink at a sportswear style, the Milanese fashion brand pays homage to the iconic 1948 nylon backpack (nylon’s first step into luxury) with a line of dresses with front pockets, buckles and shoulder straps in fabric.
The design of thePrada nylon backpack thus takes shape in an entire collection made with regenerated nylon obtained from the recycling and purification of plastic collected in the oceans, fishing nets, landfills and textile fiber waste globally.
Through a process of depolymerization, purification and then transformation, this material becomes a real new fabric. Here comes Econyl, a new sustainable material with which Prada hopes to reduce its contribution to global warming by up to 90% compared to virgin nylon yarn.
The debut of the renylon line took place in 2019 with a collection of six bags for men and women, before evolving into a broader concept, which includes clothing for women and men, all made of regenerated nylon. Looking ahead, Prada aims to convert all of its virgin nylon into regenerated nylon by the end of 2021.
An innovative story that seeks to change everyone’s future deserves to be told. To present the cutting-edge processes on which the Re-Nylon initiative is based, National Geographic, Prada’s storytelling partner, brings the sustainable vision to multi-screen installations and video walls of flagships in New York, Beijing, Gangnam and Hong Kong of the brand.
What We Carry is the title of a series of short films that tell the objectives of Prada Re-Nylon, showing the production and distribution processes of this unique project: an incredible journey between continents, from Africa to America, from Asia to Oceania, to Europe, to discover the mechanisms and internal dynamics of this unique challenge of its kind.
“I am proud to announce the launch of the Prada Re-Nylon collection. Our goal is to convert all virgin Prada nylon into Re-Nylon by the end of 2021 – explains Lorenzo Bertelli, Head of Marketing and Communication of the Prada Group – The project reflects our constant commitment to sustainability. This collection will allow us to make a significant contribution and create products without using new resources. “
The Prada Re-Nylon collection, presenting its classic models re-proposed with the use of recycled nylon, makes us understand that a different and more sustainable way is not only necessary, but also possible.
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